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Jun 4, 2020
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What is Keyword Research and why is it important for SEO?

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Keyword Research is a process with the help of which we do research to search the most searched terms on the search engine so that by adding these popular search terms to our content, we can add a high-rank in the search engine. Keyword Research a very important part of SEO. With the help of which we can increase the rank of our site. What is Keyword Researching here and why is it important for SEO? Learn about What is Keyword Research?

On Google or other Search Engines, we search for any content only with the help of keywords. Keywords Research is search the terms that lead to high traffic gain on the search engine.

Without keywords, we cannot know which Keywords we optimize our blog. So that more and more traffic can come to our blog.

What is Keyword Research?

Search engine optimization used to find alternative search terms. This is the most popular and important SEO task in which popular words and phrases are identified.

The first step to optimize the website for certain keywords. With its help, we can find out how much Demand of a Particular Keyword is in the market and how much competition we have to face to optimize our Blog for that Keyword.

Research not only gives us an idea of the traffic and competition coming on it but also gives us an idea for our next blog post.

Research the words that people use to search for content and optimizing those words for your website blog, you can do Right Traffic on your website.

We can easily rank the posts of our website blog in search engines for any special keywords. Let me now tell you the advantages.

What are the benefits of Keyword Research?

Keyword Research Benefits in Hindi. Keyword research has many benefits. If you are a blogger then you know the importance. This is very important to get top rank in search engines and to increase the traffic of the blog.

Here we are talking about some special points.

  • If you write every post by doing Keyword, then your blog will gain maximum targeted traffic and your post will soon be ranked in Google.
  • The more your posts will be ranked in Search Engine. The higher the domain authority of your site will be.
  • With the help of Keyword Re-Search, you will also get ideas for the content of your blog.
  • Also With Keyword Research, you can rank position your blog for special keywords.
  • The more people your post reaches, the more your posts will be shared and the more traffic will come on it.
  • With the help of Keyword Research, you can know what is competition of any Particular Keyword and how much effort you need to gain high traffic.
  • The more keywords your website will rank in Google, the higher its ranking will increase.
  • If you want more organic traffic on your website from google search engine then you should do a keyword search.
  • The traffic you will get by ranking Keyword in google earns more from both ads and affiliate market.

Apart from these, there are many more benefits of keyword research, about which you can learn more by reading the posts of our SEO category.

How to do Keyword Researching?

In order to gain a high rank in the search engines, we should take care of some important things while doing Keyword Research. So that we can optimize our blog properly and gain a high rank in search engines.

There are some keywords whose search volume is very high. But those keyword competitions are also very high.

While doing Keyword Research, we have to keep in mind that we have to target such keywords whose search volume is high and competition is low.

It is difficult to rank keywords that have more competition. Because many people have already used those keywords.

That is why we have to use such keywords for our blog website which have less competition and more search volume.

You can use keyword research tools for keyword research. Talking about Keyword Research Tools, there are many types of Keyword Research Tools available in the market, using which you can do Keyword Research for your blog.

You mostly have some Premium Tools available for Keyword Research in the market. Which different webmasters use as per their choice.

Here I am telling you about two best tools to do Keyword Research for Blog correctly.

  • SEMRush
  • Ahrefs
  • Long Tail Pro

If you talk about free keyword research tools then you can use Google Keyword Planner. You can read our article to know more tools.

Let me tell you about doing the keyword with the Semrush tool here.

SEMRush is one of the best tools available in the market. It is a Complete SEO Suite with Organic Research, Paid Advertising Research, Keyword, and In-Depth Competition Analysis Tools.

Semrush 7 days Free Trial

After that type the keyword you want to search and search by selecting the keyword overview in the search box.

Now you will see an overview of your entered keyword. In which you will see the numbers for Search Volume, Paid Advertisement, CPC, and Search Result.

Semrush keyword researching

Scrolling below, you will also see an overview of the related Keyword. You will see the top search list for your Keyword, by clicking on the link, you can know why these pages rank on these keywords.

Related-keywords

Overall SEMRush is the Best Keyword Research Tool in the market where you can not only apply the idea of ​​keywords but you can also know how to rank for a Particular Keyword. You can use SEMRush for free for the Trial Period of 7 Days.

Hopefully, by reading this article, you will have come to know the Importance of Keyword. If you are among those bloggers who do not do research for their blog posts, then start doing it and notice the changes coming in your blog traffic.

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