Negative SEO 2020: Anyone intentionally does negative SEO on his website. In fact, some of your competitors and spammers try to down the search ranking of your site by doing so. To maintain your search ranking, you will have to fight against this Blackhat SEO, only then you will be able to maintain the search rank of your blog.
Maintaining Top Ranking in Google as before is not easy, it is very difficult. Presently you need to battle spam to compose quality substance just as to shield it from negative SEO.
Otherwise, despite having good content on your website, spammers will negatively do your site down or remove it from the Google search engine by doing negative SEO.
So today I am presenting here a Guideline for all you bloggers to avoid Negative SEO which will help you in protecting your websites from spam.
If you want to maintain your brand and online business seriously, then read this article carefully and understand it well.
Before I begin, let me tell you what is negative SEO? So that the early bloggers don’t have trouble understanding it.
What is Negative SEO?
Negative SEO means trying to down the search ranking of your competitor’s website using black hat and unethical techniques.
In this, spammers make spam links for their competitor’s website and try to get his quality backlinks removed.
So that the backlink on that website is reduced and spamming increases, consequently its search ranking gets down after a while.
Negative SEO assaults are of many different types. Like,
- Hacking Your Website
- Removing the Best Backlink of Your Website
- Making hundreds or thousands of spam links on your website
- Copying your content and distributing it on other websites
- Spoiling your image by creating fake social profiles from your name or brand
- Pointing the link to your website using Unnatural keywords
You can check the backlinks of your website and find spam links by using backlink audit tools like Ahrefs, SEMRush.
Is Negative SEO Really a Big Risk?
Yes, there is no doubt, because many websites have faced it, some of which websites have fallen ranking in Google while some have been removed from Google.
Meaning that the spammer can not only downgrade his search rank by doing negative SEO for your sites, but Google can also make your site disappear from the search result if the spam is more.
If you search on Fiverr you will find more than 20,000 people working on Negative SEO. Additionally, if you can see Black hat forms, which are full of problems of negative SEO attacks.
Therefore, there is no doubt that if you want to keep searching your website in Google, then you have to secure your website with negative SEO.
Google has released the Disavow Tool to help webmasters deal with this problem, with the help of which you can filter spam links.
But using this tool, filtering bad backlinks may take 3-4 or may take 1-2 months. So it is better that you try to stop negative SEO directly.
How to protect the website and blog from Negative SEO Attacks?
Here I am telling you some effective ways to protect websites and blogs from negative SEO. You have read and understood and used only.
1. Enable Email Alert in Google Website Tool
First of all, you have to activate the Email Alert service in Google Search Console, so that Google can send you an alert message for the spam issue.
Google can send you alert mail if you have the following problems,
- Malware attack on your website
- If your website’s posts/pages are not indexed
- If there is a server connectivity issue on your site
- Or when you get Manually Penalty from Google
So you should always keep email alert notification enabled in google search console, so that Google can send you mail in case of any problem.
To enable it, you log in with your Google account in the Google search console and go to Webmaster Tools Preferences.
Remember, Google has never claimed that it will definitely send a warning message in case of any problem on your website. Meaning that it is not necessary that there is a spam attack on your website and you will get Google’s mail.
But still, if you enable and keep email alerts in Google webmaster tool, then it is your only advantage. Google does not send mail only in cases.
2. Take care of your Backlink Profile Negative SEO
This is the most important protection action to prevent spammers from being successful. Because in this you need to stop making many spam links on your website under negative SEO.
You can use tools like Ahrefs, SEMRush, Moz Open site explorer to find spam links on your website.
Monitorbacklinks.com is also a superior option for monitoring spam links. Renowned SEO Expert Neil Patel also suggests the same for backlinks monitoring.
By using the backlink monitor tools, you do not have to wake up every morning to check your website’s new, lost backlinks.
If you talk to me, I use SEMRush tool for this, because it gives me more features than the rest of you.
With this help, I can easily disavow bad backlinks based on the Spam score, it is also excellent in other features.
But to talk about fast indexing, Ahrefs is much better.
Because it usually shows your backlinks immediately and immediately deletes a backlink from its database.
3. Protect Your Best Backlinks
Spammer not only does spam linking for your blog but also tries to remove the quality backlinks of your website/blog.
For this, they usually contact the owner of the banking website using your name, image, and request them to remove the backlink.
You can do the following to prevent this from happening.
- Always use a professional email account of firstname.lastname@example.org type instead of public mail like Gmail, Yahoo.
- The websites and blogs from which you create a backlink, just ask them to ignore the request other than your concealed email id.
- Take care of your best Jacqueline, you can use the monitor backlinks tools for this. Whenever a link is deleted from you, contact its site owner.
In the backlink audit tool, you can list all the quality backlinks with a tag, tag the Linux you care about the most.
4. Protect Your Site from Hacking and Malware
Now, Cyber attacks are increasing day by day, thousands of websites are hacked every day, malware attacks happen on millions of websites, and data of many websites is stolen.
In such a situation, it has become very important that you should also worry about the security of your website. Even I have suffered 4,500+ attacks on my site in 1 day.
Hackers redirect them to their pages by including viruses, script in their website pages without knowing the website owners, which is difficult to identify.
Even if a user has done a zip file or any other backup on the hosting server, it is also accessed and downloaded silently.
That is, it has become very difficult for a non-techy blogger to keep his website secure. Therefore, now most websites, blogs will be found with the firewall.
Talking about the best firewall for website security, Sucuri and Cloudflare are the best. Both not only provide education to the website also improve the worldwide performance of the site.
If you use WordPress, you can secure your WordPress site with Hemant methods.
- First of all, you should use the 2 Step Verification plugin so that no one can log in to your site without OTP.
- Second, use a strong password for your blog.
- Backup your Files and Database regularly.
- Talk to your posting company and ask them for more security.
- Use antivirus and firewall to prevent malware attacks.
- If you do not know whether there are attacks on your website or not, then for this you use security plugins like Sucuri scanner, Wordfence.
I would recommend you use a secure plugin because it is easy to set up and tells about every single activity on your side.
5. Check Duplicate Content
Creating the issues of duplicate content by copying website content and publishing it to another website is an easy way of Negative SEO which most spammers use.
If most of the content of your website has been duplicated, then there is a high chance that your website may be penalized by Google.
In this case, the search color of your website usually drops, and google also removes your site from search results when duplicate content is more.
You can easily find duplicate content of your site on the Internet using Duplicate content finder tools like Copyscape.com.
If the content of your website has been published elsewhere without your permission, then you should make a DMCA complaint against it and get it removed.
6. Keep an eye on your social profile
Often, spammers mislead your audience, customer, visitors, etc. by creating fake accounts with your name or from your brand on social media.
To avoid such problems, you have to keep an eye on all your social media profiles and if you do not have time for this then you can use a tool like Mention.net.
As soon as someone mentions your name or brand on social media, you will get information about it and you can immediately take action for it.
Apart from this, spammers try to gather your personal information by joining the friend list of your social profile.
So do not include any unknown people in your social profile’s friend list, only accept friend requests from your peers and avoid the rest.
7. Check the performance of your website
Often, there are spam attacks on the site, when there are thousands of requests simultaneously, the server is overloaded and the page load speed of the site becomes very slow.
In such a situation, by checking the loading speed of your website, you can find out whether there are attacks on your site. For this, you can use Pingdom and Uptimerobot native tools.
If you want, you can also see the page loading speed of your website in Google Analytics. I mostly use this method to speed check websites.
For this, you have to go to Behavior >> Site speed >> Overview in Analytics and select Time period.
Now here you can see the average page load time, redirection, domain lookup, server connection, and server response time report of your website.
8. Don’t Negative SEO Yourself
Make sure that you yourself are not harming your website ranking by using negative SEO techniques. Do you know how to do it
If not, then let me also tell you about how a master inadvertently reduces his website ranking by practicing black hat.
Often webmasters make the following negative SEO mistakes.
- Linking Penalized Websites
- Buying Paid link for website pages
- Publish more guest post of low quality
- Using too many internal links.
- Including too many keywords in the content
- Linking to any site without using nofollow tag
- There are many other reasons, what is already Black Hat SEO and White Hat SEO? I have shared a detailed guide in the article.
9. Do not make anyone your enemy
There is no reason to create enmity with anyone anywhere in life. You should never be enmity with anyone. Do not do this at all in the online world.
Often people do spam for the following reasons.
- For fun
- For revenge
- To overtake the competitor in search engines
- Or to take out one’s enmity with someone
That is why never argue with your customers or any other competitor, because you never know how big a loss they can make you.
10. Take care of your top position post/page
Often spammers use website traffic audit tools to spam any website to find out its top rank posts and then dis rank them.
It is very easy to do this, using a website traffic analysis tool, you can also know the traffic source of one’s website.
Most of the time this happens, I have faced it myself and I still remember the terrible feeling of that period, you have to pay attention to avoid it.
And if you do not do this, then your site may be operating right now, but once upon a time when the sperm becomes more, then your site’s Google will be completely collapsed.
And then you will have no other way but to battle against the negative SEO. Meaning if you have to do this then why not start doing it.
I have shared this manual to protect the website from negative SEO attacks because such problems have been raised and I do not want this to happen to any of my friends.
I want every blogger to bear the fruits of the coach’s hard work, if someone stands as a wall in the midst of his success, then he should know how to fight against him.
And I hope that after reading this article, you must have understood this very well, now how to avoid negative SEO attacks.
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If you find this guideline supportive, then do share it with other bloggers.