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Jul 10, 2020
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What It Is Schema Markup and Why It Matters

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Schema markup and structured data are the current “buzzwords” in the SEO industry – and for good reason. The most talented SEOs all over the world are taking advantage of structured data as it proves to be extremely effective.

In this post, we will cover what schema markup is, and how you can use it to increase click-through rates and drive more organic traffic to your website.

What Is Schema Markup?

Schema.org is the product of a collaboration between several search engines, making it easy for webmasters. To provide information about their website, posts, and search engines to make it easier for them to understand your content.

Also Adding schema markup to your site’s HTML allows you to make your page eligible for a number of different rich snippet types. This is something we’ll cover in more detail later in this post.

Types of Schema Markup

Now that we have covered the schema markup properly, you may be wondering what kind of content is actually structured data?

Some of the most recognized types available include:

  • Articles
  • Local businesses
  • Restaurants
  • TV episodes and ratings
  • Book reviews
  • Movies
  • Software applications
  • Events
  • Products

But, here is the official and complete list of all available scheme markup types. There are literally hundreds to choose from so comfortably, the possibility is that if you have a certain type of data on your site. That is useful to searchers in some way, the corresponding item scope and item type will be.

What Are RDFa, Microdata, and JSON-LD?

RDFa, Microdata, and JSON-LD are all languages of code that can be added to HTML to embed structured data (such as schema markup) on a webpage.

JavaScript Object Notation for Linked Objects – JSON-LD

JSON-LD means JavaScript object notation for link objects and is widely accepted as the recommended language for structured data markup. JSON-LD can be implemented by pasting directly into the <head> or <body> tag of a webpage, which is a large part of what is considered the best way to implement a schema.

Google officially recommends using JSON-LD markup wherever possible:

How to Create a Schema Markup For Your HTML?

There are many ways to add structured data to your website. Luckily, if you are using WordPress, which we use in ScaleMath and Cloudway, you also use it to power the blog you are reading. This article and so obviously This will be our first recommendation – it is really simple.

As covered by Shahroze in Cloudway’s Rank Math Review, the plugin makes it extremely easy to add structured data markup (schema) to posts and pages on your WordPress website.

And in addition to this, they have now also started Gutenberg blocks to make it easy to add HowTo and FAQ schemas to posts and pages so. That you don’t really need to tinker with HTML and expect the best.

Schema Testing Tools

Here are the following tools that you can use to validate your schema markup.

Schema Markup Validator

If you do not use WordPress and are not able to use Rank Math, any typos or slight discrepancies will result in your site not being eligible to win rich snippets which are essentially the ultimate goal of adding structured data to your website. is.

This can be done easily using several tools:

Both tools will show you if your website is eligible for rich results – here are two examples of schema markup implementations:

Schema Markup

 

Here is the result of Google’s Rich Results test tool.

Structured Data and Semantic Search

The main purpose of using structured data is to better communicate to search engines what your page is about. This is because when Google is able to understand entities and content, it can provide the best possible results to searchers.

The added benefit is that your site becomes eligible for rich results – including rich cards, rich snippets, knowledge graphs, and more – that have been proven to increase click-through rates (to a lesser extent the logical deduction that They all make up your website and pages occupy a large amount of space on the screen of the searcher, so they are by nature more likely to click on your results (compared to other results that normally occupy less space).

Does Schema Help You Rank?

This is a burning question. Does using schema markup really help you rank?

To date, there are no studies to show that the use of structured data actually helps your site rank. That being said, while they do not help your site rank, as noted above, studies have shown that rich results increase organic click-through rates (CTR) which means that you might The search will see an increase in traffic. Always the desired end result anyway.

 What Are The Benefits of Structured Data?

Winning rich snippets is beneficial because it helps increase overall visibility into your website’s search (capture additional real estate in search engine result pages) and sometimes – as in the case of FAQ schemas – giving users an extra bit of interaction Provide away.

By design – a page eligible for FAQ-rich results regularly gets extra space under the search snippet, which has been added using FAQ page markup. As you expect, the extra space in Google search results is similar to more clicks on your site, resulting in better click-through rates.

Beyond this, using structured data can also make your site eligible for action provided in Google Assistant which can help your site become a source of information when people use voice search to ask questions Huh …

Start Taking Advantage of the Scheme

Hopefully, when you hear the words “Schema” or “Structured Data”, any fear may have seeped into your mind.

The schema is much easier to implement than it sounds and is a best practice that you need to include in your webpages.

Work can seem tedious. But given time and effort, you will be sure to get the benefits from your labor.

I hope this guide clarifies any questions or concerns you have asked whenever you hear the words “schema markup” or structured data. Powerful content management systems like WordPress (and plugins like Rank Math) Because of this, incorporating schemas on your webpages is less tedious than it has ever been.

The easiest way to use it right away is to spend some time going through your existing content and see if there is a place where you can potentially add schemas to make it easier for search engines to understand your content. Be and make your site eligible. For rich search results.

If you have any questions about structured data or schema markup that are not included in this post, feel free to comment below.

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